Related: How to Network in Facebook Groups and Attract New Clients Targeting Capabilities & Conversionsįacebook offers more than a feed that you scroll through. If you want to reach the right target audience and expand your reach worldwide to different audiences, Facebook ads are the best way to go.Īnd don’t forget Instagram ads… from your Facebook ads manager account, you can also create advertisements that appear on Instagram like the home feed and Instagram Stories. The numbers and stats it produces are more than you can find in a physical store. Huge Potential Customer Reachįacebook has almost 2.89 billion monthly active users and is the most popular social platform for scope. Let’s discuss the pros of using Facebook ads for your business. In fact, it’s the third most visited website on the World Wide Web!ĭue to its widespread use, it is a preferred advertising medium for small and large businesses. Advantages of Facebook Adsįacebook is one of the most popular and widely used online ad platforms. Pros and Cons of Social Media Adsįacebook Ads vs Pinterest Ads… let’s uncover all the pros and cons you need to decide the best ad platform for your business. So when you decide to run an ad, you can tell each platform exactly who you want to see your ads based specific demographics and interests that you can plug into your campaigns. In other words, they track human interactions. Since the world is going digital, social media platforms like Facebook, Pinterest, and Instagram all have global users that businesses can use to reach their respective target audiences.įacebook/Instagram and Pinterest collect data and cookies from their monthly active users which helps them understand each individual users’ activity and interests.
Luckily, the internet has allowed us to connect with like-minded people and like-minded consumers.Īs the saying goes, “If you can’t be found online, you don’t exist.” This saying is pretty self-explanatory in terms of a brand’s visibility on the internet.
Businesses would pay hundreds or thousands of dollars for a space on a billboard… for anyone and everyone to see.īut the problem with this is that there is no way to target consumers who are actually interested in your business.
Imagine what advertising used to be like in the old days with billboards, televisions ads, and radio ads.
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